Once again, the city of Las Vegas becomes the epicenter of technological innovation with the arrival of the Consumer Electronics Show (CES). This event not only brings together technology giants but also serves as a platform for debate and the presentation of trends that will mark the next decade. Since its founding in 1967, CES has evolved into the industry’s most influential event, and 2025 promises to exceed all expectations.
More than an event, a laboratory of the future
CES is not just a product show but a living laboratory where the boundaries of the possible are drawn. This year, with more than 4,300 exhibitors and 309 companies from 160 countries, we anticipate an array of innovations, from artificial intelligence (AI) and augmented reality to autonomous vehicles and technological solutions for a more sustainable world.
Las Vegas’ iconic venues, such as the Convention Center, The Venetian, Aria, and Mandalay Bay, will host exhibits and keynotes that promise to be the center of attention. Among the notable names are Jensen Huang, founder of Nvidia; Tekedra N. Mawakana, co-CEO of Waymo; and Ed Bastian, CEO of Delta Air Lines.
What to look forward to at CES 2025
This year’s calendar is packed with sessions covering everything from generative artificial intelligence in Hollywood to the evolution of electric vehicles (EVs). Some of the most anticipated moments include:
- The Evolution of Hollywood and Generative AI (6 January): A look at how AI will transform the entertainment industry over the next five years.
- Virtual Humans and Ethics in AI (6 January): A debate that will address the ethical dilemmas of deep fakes and creative rights in the digital age.
- The Mobility Revolution (8 January): Executive breakfasts and keynotes exploring the future of advanced mobility and autonomous vehicles.
- Indy Autonomous Challenge (9 January): A competition that redefines motor racing with fully autonomous vehicles.
An inclusive and sustainable approach
CES 2025 also places a strong emphasis on inclusion and sustainability, highlighting events such as:
- Accessibility Reception and AgeTech: A space to explore how technology can improve the quality of life for seniors and people with disabilities.
- LGBTQ+ and Diverse Communities Meetups: Talks and events designed to celebrate diversity in the tech sector.
- Women in Tech Leadership: From awards to themed brunches, CES is committed to highlighting the role of women in technology development.
In addition, the event will focus on sustainability as a key theme. Talks on how technology can address climate and social challenges are a constant feature of this year’s event.
Beyond the exhibits: the impact of CES
CES is not just a product showcase, but a meeting point where strategic alliances are born and decisions are made that will define the direction of the technology industry. From startups looking to take their first big step to giants consolidating their leadership, CES has become an engine of global transformation.
The comments on social networks say it all: ‘CES always manages to surprise you’, ‘it is the place where the impossible becomes reality’. And beyond the products, CES is a window to the future.
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