El Buen Fin 2024: the Very Mexican Event that Moves our Economy

By: Octavio de la Torre
President of Concanaco Servytur

Since its creation in 2011, El Buen Fin has grown to become the most anticipated commercial event for all Mexicans, not only for its benefits to the national economy, but also for its ability to strengthen family businesses, which form the core of our productive activity. This initiative, which emerged at a meeting of the Confederation and was handed over to the Federal Government so that it would be for all Mexicans, continues to be the most important meeting point between consumers and commerce in every corner of Mexico, supporting families as well as Mexican entrepreneurs and businessmen.

El Buen Fin is not only, as I say, a commercial platform, it is also a reflection of the best of our country. It reminds us that what is made in Mexico is well made and that our products and services stand out for their quality. It is an opportunity for all Mexicans to contribute to the development of our communities by supporting the micro, small and medium-sized companies that, day by day, build the Mexico we all want.

The following are the highlights of El Buen Fin 2024, which will make this edition a celebration for consumers, representing the biggest boost for the local and national economy:

1. When Is It?: This year, the 14th edition of El Buen Fin will take place from November 15 to 18 throughout Mexico, consolidating, once again and as I reiterate, as the most anticipated commercial event of the year.
2. Who Will Participate: Around 190 thousand companies, including family businesses and service providers, are expected to register for this edition, exhibiting their offers and promotions to provide an accessible and safe shopping experience. Participation, as we know, will be much higher, because many establishments join El Buen Fin without registering -and missing out on all the advantages that this formality entails-.
3. Where Do I Register: Companies can register on the official platforms, elbuenfin.concanaco.com.mx and elbuenfin.org. Our portal also functions as a showcase for business promotions and makes it easier for consumers to compare prices and offers. It is, I insist, a unique showcase that everyone should take advantage of.
4. Economic Revenue: An economic revenue of around US$ 8 billion is expected, which represents an increase of 10% compared to the previous edition, highlighting the positive impact on the national economy.
5. Launch of the El Buen Fin app: The El Buen Fin app, developed by Concanaco, is now available for download (for both iOS and Android) and allows consumers to find promotions, offers and discounts easily, making it a key tool for making informed and responsible shopping.
6. El Buen Fin Sweepstakes: Since 2013, the Tax Administration Service (SAT) has organized the El Buen Fin Sweepstakes, which incentivizes the use of electronic payments through prizes, both for consumers who use credit or debit cards in their purchases, as well as for participating businesses. In this way, we contribute with El Buen Fin to a commercial ecosystem, where each transaction helps to fortify the formal economy.
7. What Can I Buy at El Buen Fin?: Not only products such as fashion, footwear or appliances will present promotions and discounts, but also trips, financial services, tourism, health and beauty services… all of them are part of El Buen Fin 2024.
8. Supporting Local Economies: El Buen Fin encourages the consumption of Mexican products and services (very Mexican), strengthening micro, small and medium-sized businesses throughout the country and helping local economies by promoting national brands. We want a Mexico, Very Mexican.
9. Collaboration of All: Our 257 member Chambers, present in almost 1,900 municipalities in Mexico, are committed to the economic and social growth of the country, joining with the government, civil society and the media to widely diffuse the event.
10. A Very Mexican Buen Fin: We vindicate consumption, but also the quality of what is ours; with the slogan “What is made in Mexico is well made”, we reinforce the message that Mexican products and services are of high quality and invite consumers to also support, among all of us, the national economy.

On behalf of Concanaco Servytur and it’s the 257 member Chambers, I invite all Mexicans to join El Buen Fin 2024. Let’s take this opportunity to live a unique shopping experience, where we reaffirm the value of consuming what is “very Mexican,” of supporting what is made in Mexico.

In this 2024 edition, let’s continue to demonstrate, united in positive actions, that national commerce is prepared to respond to society’s expectations and to promote our local companies.

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