The Beta Generation, comprising those born between 2025 and 2039, will mark a new chapter in human history, according to demographer Mark McCrindle. This generation, the offspring of millennials and Generation Z young adults, will grow up in a reality where the physical and the digital will be completely intertwined.
From their education to their personal relationships, technology will be more than a tool: it will be a natural extension of their lives.
Advances in artificial intelligence, immersive virtual realities and autonomous transportation will define their everyday lives, transforming how they learn, work and communicate. At the same time, parents of this generation will take a more conscious approach to technology, seeking a balance between digital connectivity and off-screen experiences.
Beta Generation: Leading the Shift to a Sustainable Planet
Generation Beta will face major challenges, such as climate change and urban sprawl. However, they will be expected to embrace sustainability as a core principle, not just an option.
Formed in an environment that prioritizes values such as equality and care for the planet, these young people will work on innovative solutions to address the most pressing global issues.
By 2035, this group will represent 16% of the world’s population. With advances in medicine and technology, many could live long enough to witness the 22nd century, establishing themselves as a generation poised to build a more connected, inclusive and sustainable future.
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