The high cost of living in the United States changed consumers’ priorities. In recent years, inflation has reduced the purchasing power of families, leading them to look for cheaper alternatives for their food. Today, the key is no longer variety, but savings.
Supermarkets and the Challenge of High Prices
In the past, Americans prioritised quality and product diversity in their shopping. However, with today’s prices, a basic purchase can cost more than 100 dollars without including essential products such as meat or dairy products. Against this backdrop, large chains have had to adapt to a more budget-conscious consumer.
ALDI: A Response to the New Economic Reality
In this context, the German chain ALDI has gained popularity thanks to its business model based on low prices and operational efficiency. With more than 2,400 shops in 38 states, it has become an attractive option for those looking to reduce their supermarket spending.
Recent comparisons indicate that ALDI offers up to 36% savings on average grocery purchases, albeit with a more limited offering compared to supermarkets such as Walmart, Costco and Target.
Expansion Plans for 2025
In response to the growing demand for accessible supermarkets, ALDI announced the opening of 225 new shops by 2025, in what will be its largest expansion in the US. To achieve this, it has acquired 170 shops from the Winn-Dixie and Harveys Supermarket chains, as well as strengthening its presence in states such as California, Arizona and Nevada.
With almost 50 years in the US market, ALDI is committed to continued growth in a country where more and more consumers are looking for affordable options in a challenging economic environment.
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