On Sunday, TikTok was back up and running in the United States after a 13-hour outage caused by a law that had temporarily banned it for national security reasons. The app, with more than 170 million users in the country, was greeted with celebrations for its return.
The law, which stemmed from concerns that the platform could be used by China for espionage or propaganda purposes, was finally stopped thanks to the intervention of Donald Trump, who took office on Monday.
Trump’s Intervention: Proposes Shared Control of the Platform
Through a message on X, TikTok thanked Trump for ensuring the ‘clarity and security’ necessary for its operations and for ensuring that internet providers and app shops were exempted from the sanctions set out in the law.
This legislation required the sale of the US subsidiary of ByteDance, TikTok‘s parent company, to avoid being blocked in the country. Trump, upon taking office, will suspend this law and proposes that TikTok be 50 per cent controlled by US shareholders, which could significantly increase the platform’s value, estimated at billions of dollars.
Economic Momentum and Billion-Dollar Acquisition Offers
The revival of TikTok in the US underlines its economic importance in the digital age. With millions of active users and a significant impact on the content and advertising industry, the platform represents an economic engine.
In response to the situation, some entrepreneurs, such as Frank McCourt, are willing to invest up to $20 billion in TikTok’s US operations, albeit on the condition that they do not include the platform’s algorithm. In addition, start-up Perplexity AI has submitted a bid to acquire the US subsidiary, with an estimated value that could exceed $50 billion.
The dispute over the future of TikTok reflects not only political tensions, but also the economic relevance of the platform, which remains a key pillar of the US digital economy.
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