The Spanish hotel chain Iberostar has marked its return to the United States with the opening of two new establishments in Miami’s vibrant South Beach district: Iberostar Waves Berkeley Shore and Iberostar Waves Miami Beach. This strategy not only strengthens the company’s presence in the U.S. market but also underscores its commitment to quality, sustainability, and innovation in the tourism sector.
Focus on the traveler’s experience
Both hotels are part of the Iberostar Waves segment, designed to offer premium vacation experiences that combine luxury with a responsible environmental approach. From their privileged location near the sea to the exclusive services they provide, these establishments are designed to meet the expectations of modern travelers, who seek not only comfort but also authenticity and sustainability in their destinations.
Innovation and tradition
The Iberostar Waves Berkeley Shore, opening in December 2024, exemplifies how tradition merges with innovation. Housed in an iconic 1940s building with Art Deco architecture, this hotel offers a unique experience that combines the sophistication of the past with the comforts of the present. The Iberostar Waves Miami Beach, which began operations in January 2025, is designed to cater to a wide range of travelers, from individuals to families, with options tailored to their needs.
Growth strategy
Iberostar’s return to the United States is part of a broader global expansion strategy. In 2023, the company intensified its presence in the U.S. market by integrating into IHG’s distribution platform, allowing it to optimize its distribution channels and increase its visibility among U.S. travelers. This opening in Miami not only expands the company’s portfolio but also reinforces its commitment to a sustainable and responsible tourism model.
The opening of these two hotels demonstrates its ability to adapt to current tourism trends and meet the expectations of modern travelers. Combining tradition, innovation, and sustainability, Iberostar seeks to be a leader in the global tourism market, offering exclusive experiences in high-demand destinations such as South Beach.
