By: Eduardo Rivera S.
CEO of Global Media Investment
Our world is interconnected, making cybersecurity a strategic priority for businesses and governments worldwide. Mexico, of course, is not an exception. According to a recent report by Kaspersky, a cybersecurity company providing protection solutions for homes and businesses, organizations in our country faced over 42.4 million malware attacks in 2024. This alarming figure reflects the growing activity of criminal groups in the region. Clearly, this scenario demands deep reflection and, most importantly, concrete action to strengthen our digital infrastructure.
From my experience leading technological projects at Global Media Investment, I have seen how digital security can mean the difference between success and disaster. For me, it’s not just about protecting data but ensuring business continuity and customer trust. Technology is a powerful tool, but it is also an attractive target for those seeking to exploit vulnerabilities.
In the third quarter of 2024 alone, cyberattacks in Mexico had increased by 78% compared to the same period the previous year, averaging 3,124 attacks per week, according to the Checkpoint Quarterly Attack Report. This increase not only highlights the growing sophistication of cyberattacks but also underscores a troubling lack of preparedness in many companies.
Mexico and Cybercrime
Recently, Mexico also emerged as the most affected country by cybercrime in Latin America, accounting for more than half of such incidents in the region, as reported by Fortinet in a study. This statistic is a wake-up call for the business sector: our proximity and strong commercial ties with the United States place us squarely in the crosshairs of malicious actors seeking to compromise our operations.
At Global Media Investment, we have developed advanced solutions such as ethical hacking, security audits, and tools based on artificial intelligence (AI) to identify and mitigate risks before they become major issues. These technologies allow us to anticipate potential attacks through predictive analysis and the simulation of vulnerable scenarios.
For instance, AI systems can analyze millions of interactions in real time to detect suspicious patterns that might indicate an imminent attack. This capability not only enhances our response to incidents but also strengthens our clients’ trust by demonstrating that their information is protected under the strictest standards.
The Responsibility of Businesses
In my opinion, Mexican companies cannot wait for regulators to impose stronger rules to take cybersecurity seriously. We need to act proactively and view investment in security technologies not as an expense but as a strategic asset.
It is crucial to foster a corporate culture that prioritizes digital security from top management to every employee. At Global Media Investment, we have designed training programs that help our teams identify and respond quickly to potential threats. At the end of the day, even the most advanced technology is of little use if those who operate it do not understand the risks and how to mitigate them.
The government also has a critical role to play in protecting the nation’s digital ecosystem. I feel that mention must be made of the good work and recent initiatives aimed at strengthening cybersecurity infrastructure and promoting public-private collaboration. However, much remains to be done to build a comprehensive strategy that includes incentives for businesses to adopt advanced protection technologies.
From my perspective, it is also essential to promote partnerships with universities and research centers to train the next generation of cybersecurity experts. These efforts will not only benefit companies but also contribute to the development of a more secure and competitive digital economy.
Cybersecurity: A Necessity, not a Luxury
Cybersecurity is not a luxury; it is an essential need for any organization aspiring to thrive in a digital environment. At Global Media Investment, we are committed to leading by example, demonstrating that technological innovation and data protection can and must go hand in hand.
The future of business in Mexico will depend on our ability to adapt to new digital challenges. Cybersecurity is much more than a shield; it is a competitive advantage that defines success in the digital age. Now is the time to act to protect not only our businesses but also the trust of those who rely on us. Together, we can build a stronger and more resilient digital ecosystem for the future.
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